When the cost of plastics started going up, and the 12" and 8" Mego lines were losing ground (heck, by this point Hasbro had abandoned the 12" GI Joe line themselves, trying the 8" SuperJoe line), they looked at rival company Kenner, who was having great success with their small Star Wars action figure line (a line that Mego was offered, interestingly enough -- they turned it down because they already had the Star Trek license... that decision probably was what killed the company)... and they came up with their Pocket Heroes line! Although one could consider it a retooling of sorts for this line, Comic Action Heroes, which pre-dated Star Wars by two years! I'd imagine costs had an effect on this line, too!
The big selling point of the Comic Action Heroes line was the playsets, which used a squeeze bulb to cause some kind of action -- in this case, it would make the bridge "explode" as the Batmobile was going across it. Here's what the actual pieces looked like:
Yes, they did put a full bubble over the cockpit of the Batmobile -- and like the Batmobile for the 8" line, it's really not properly to scale!
And here's some of the Batman-related figures in the line!
Guess I'll have to try to track down pictures of the Batman and Joker figures to put here some day!
Here's the back of the DC Heroes cards in the Comic Action Heroes line!
I've only seen this item offered once...
...the Comic Action Heroes board game! I don't even want to know what it ended up selling for!
9 months ago